From Trip Advisor and Travel & Leisure, “best of” awards to our Hakkasan Mayfair and Soho locations holding Michelin stars; Hakkasan Group has a track record of developing award-winning venues due to our group’s structure of delivering a fully immersive experience for each guest. As part of our successful operations, we offer the below services for prospective partners.
As an experienced global operator, Hakkasan Group offers tenured management teams with a wealth of operations knowledge, from project infancy and development, through to pre-opening and ongoing daily oversight ensuring an elevated experience for guests throughout all aspects of our partnerships. We drive efficiency through revenue generation and cost savings strategies in collaboration with ownership.
Franchised & Licensed Operations
Our franchise teams work with leading management companies and owners to provide training, tools, and resources to help ensure each franchised project succeeds in creating value for owners. Along with access to our leading lifestyle brands, our franchise partners can leverage our powerful marketing reach to consistently drive profits and efficiencies through best in class operational support.
White Label Development & Operations
Our design and marketing teams have created single-use white label brands from a conceptual design stage to full-service management of venues. From brand development, market research, and project launch we have the expertise to fulfill your next project.
Our in-house design resource is dedicated to helping owners build or renovate existing and new properties, providing input and advice regarding the selection of project architects and interior designers. We also lead the brand disciplines in reviewing and commenting on conceptual design, schematic, and construction plans. We monitor the progress of ongoing developments to ensure it aligns with the agreed-upon scope and brief for our owners and franchisees.
Pre-Opening Support Services
Our team provides guidance and assistance through the entire pre-opening process. The openings task force has developed a detailed pre-opening procedure, comprised of key milestones built out in an itemized critical path, to prepare the project’s opening day to ensure success in the future. Our dynamic team utilizes its expertise in conjunction with the latest industry tools and technology to ensure a smooth project launch.
Operational support is available from our dedicated team of experienced hospitality leaders. Whether creating a new brand, conceptual development, undertaking market research and feasibility studies for a fresh project, or evolving an established operation to maximize profitability, Hakkasan Group’s team of industry experts are ready to bring any project to its full potential.
Procurement services allow a responsive, integrated supply chain that communicates with suppliers to unlock savings opportunities and foster collaboration with suppliers to control procurement spend, leverage group discounts, and increase buying power.
Global Marketing Reach & Network
Our in-house marketing department currently develops and supports the preopening, launch, and sustaining marketing plans for all Hakkasan Group venues around the world. The multi-person team with expertise in all facets of marketing including social media, digital, public relations, traditional and grassroots, and public relations – will come into your market to get an in-depth local understanding, conduct a proper market and competitive analysis, and interview potential local marketing team members and local support agencies. From this, an all-encompassing marketing plan would be developed that will take into consideration the locality and the uniqueness of the market along with a balance of what is needed in a successful global hospitality marketing plan. Hakkasan Group provides our partners with multi-tiered marketing strategies that will take a new venue from its preopening phase into a series of grand opening events and through its first year of operations.
Our internal sponsorship team provides a myriad of potential partnerships to support our brands for their on-going marketing activations. Partnership and sponsorship activations can include brands from spirits and liquor, retail, luxury, and automotive. From larger grand opening events and venue anniversary parties to on-going happy hours and brunches, the sponsorship team will marry the right brands together for co-branded partnerships that garner both press and additional marketing dollars.
Core Values + Culture & Diversity
Partnership with Hakkasan Group will automatically enjoy immersion into our company culture, our core values which dictate how we operate and our behaviors we expect from all colleagues. Our global community comes together when following our mission statement of always ‘Crafting Remarkable Experiences’