Alex Cordova is the Executive Vice President of Marketing for Hakkasan Group. With more than 13 years of experience, Cordova continues to revolutionize and set the bar for the world’s evolving entertainment and nightlife business. He is responsible for developing and executing defined marketing and communications strategies for the entire company’s portfolio, which boasts several of the hottest, most profitable venues in the world. With a particular focus on overseeing marketing, promotions, events and VIP services, Cordova has helped to define the fine-dining and nightlife hot spot Hakkasan Las Vegas Restaurant and Nightclub to new heights in the Las Vegas market since its opening in April 2013.
His career began with CliQue Entertainment, a former New York-based lifestyle marketing firm, Cordova developed his impressive business status with many of New York City’s prominent nightclubs and handled successful events at more than 20 night spots, as well as serving as ongoing marketing consultant for various top venues. After moving to Las Vegas following his buy out with CliQue, Cordova was hired by a number of reputable corporations including MGM Resorts International and Caesars Entertainment to handle the marketing projects for several of its facilities. From his experience working with these high-profile facilities and with a number of years in the nightlife industry under his belt, Cordova headed the marketing and promotions team for nightlife giant Pure Management Group beginning in 2004, where he was recognized in the field as a dominant force in PURE Nightclub’s (Caesars Palace) accomplishments. As the company’s portfolio grew, so did Cordova’s career as he soon became a key marketing executive for Angel Management Group (AMG) overseeing initiatives with Hakkasan Las Vegas and industry-leading properties such as WET REPUBLIC Ultra Pool at MGM Grand.
As the EVP of Marketing for Hakkasan Group, Cordova is a true professional in that he supports the organization’s mission, vision and values by contributing his unique management and marketing background to each venue. As a member of the company’s executive team, Cordova demonstrates leadership, empowerment and strategic development as he continues to lead the company to an even more successful future.